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EMPLOYER
BRANDING

Struggling to find talent?
Retention is now top of mind for you?

Does your organization offer an outstanding employee experience? Are your team members true ambassadors of the company?

What makes your company a great place to work?
Why should people come join your organization?

 

More importantly, how do you differentiate from other companies?

Let us help you position yourself to give your organization that competitive edge, so your people feel a sense of belonging and future candidates are excited to join your teams.
 

Stand out from the crowd!

"At the core, an effective brand has a clear, compelling, and consistent promise so that in a crowded and noisy employment market, a meaningful message of differentiation can be heard."

Rob Silzer and Ben E. Dowell

Image by ian dooley

Be unique.
Be memorable.
Be spectacular.

These days, candidates have plenty of options to choose from, so your organization needs to show potential recruits that you're not just another place to work. How do you do that? You need to stand out!
 

Giving future candidates a memorable taste of what kind of experience they would have working for you, is critical in today's increasingly competitive job market. Excite and inspire them!

 

An captivating employer brand can also increase employee engagement, resulting in improved ROI for your organization.

 

Simply put, a positive employer brand is everything.

BUT, WHAT DOES EMPLOYER BRAND MEAN EXACTLY?

Employer branding is how you market your organization to potential candidates. You can do this by showcasing your organization’s unique culture, values and purpose, and then working to amplify them so you can position yourself as a top employer. 
 

A memorable employer brand is one that defines the essence of your company, your "why", your foundation, its uniqueness and what it stands for. Then crafting and aligning those aspirations with the people you’re looking to attract. It communicates that your organization is a good employer and a great place to work, which boosts recruitment efforts and the engagement and retention of your current employees.

How we can support you

Conduct employer brand audits to analyze current state and advise on opportunities that will provide better results.

Plan and animate brainstorms to provide list of ideas/recommendations to strengthen employer brand.

Lead Employer Brand strategy projects, from design to execution.

Generate greater awareness, credibility and visibility both internally and externally and attract candidates
who fit your corporate culture​.

Recommend perks that would attract your dream candidates
and make you stand out.

Turn your team members into ambassadors:
create support, build loyalty, engage but also train, raise awareness and develop your talent​.

Help define your Employee Value Proposition (EVP): uncover what sets you apart and by communicating your values, your organization's culture, your benefits and your programs.

Conduct hiring competitor landscape to show how you compare against other organizations

Revamp career site to make it more
unique and memorable.

Craft meaningful stories about your organization and its work culture to help potential candidates connect with your brand.

Develop the foundation & guidelines for messaging frameworks, visual identity, activation plans, and more.

Develop powerful social media &
content strategy.

Reach Out

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