Our Beliefs

Purpose is an abiding intention to achieve a long-term goal that is both personally meaningful and makes a positive mark on the world.

Like happiness, purpose is not a destination, but a journey and a practice.

Our purpose is at the heart of everything we do: communications, culture, coaching or engagement.

When we apply the powerful concept of purpose to our lives and organizations, something magical happens.

Our purpose and values are what gets us up in the morning. They guide life decisions, shape goals, offer a sense of direction, and create meaning.

They define who we are.

OUR PURPOSE

Develop potential and talent.
Generate emotions and commitment.

OUR CORE VALUES

Empathy

It’s the ability to step into the shoes of another person, aiming to understand their feelings and perspectives, and to use that understanding to guide our actions.

Authenticity

Authenticity is the quality of being genuine or real. We strive to align our actions with our core values and beliefs with the hope of discovering, and then acting in sync with, our true selves.

Humanity

Humanity is the human race, which includes everyone on Earth. It’s also a word for the qualities that make us human, such as the ability to love and have compassion, be creative.

Reliability

When we call someone reliable, we mean that they are consistent and dependable. We are committing ourselves to being faithful and worthy of trust.

Positivity

Positive and optimistic people lead themselves by constantly finding encouragement within their soul. We believe that the more you give positively, the more you get back.

Excellence

Excellence is the result of caring about what we do, and of putting our very best effort into what we care about. It is an outward expression of inner integrity, passion and a commitment.

OUR VISION

Genre humain is a human agency offering a personalized, 360-degree experience to clients who want to empower their talent and generate tangible results.

"Life is never made unbbearable by circumstances, but only by lack of meaning and purpose."

Viktor Frankl